Never mind the b*ll*cks…26/09/10

My pick of the best online PR, social media activity plus digital developments which are breaking down the walls of traditional communication techniques:

It’s been a while since an example of online activity has really blown me away but then every once in a blue moon, something comes along that simply raises the bar another notch. Tippex’s ‘A hunter shoots a bear’ has been highlighted and promoted here, there and everywhere and this post is nothing different. Words CANNOT describe how good this is…this is the competition people.

Tippex – A hunter shoots a bear

By the Comms Anarchist, Manchester based PR propagandist, social media transmitter and digital brigadier…at least I didn’t say ‘guru’.

Graeme Anthony CVIV – The Aftermath – Part 1

Wow, what a day that’s been ey? Don’t know about you but I’m sick of the sound of my own voice

Firstly I’d just like to go on the record and say a huge thank you to everyone who has posted me messages of support. Especially Paul Armstrong and Robin Grant who were the chaps responsible for the most stressful, sleep deprived 24 hours of my life.

Secondly, I’ve received an awful lot of attention from this but there’s one guy who’s an unsung hero, my good friend and video extraordinaire – Dan Burdett. Dan was responsible for bringing my creation to life and giving it that professional feel which he did superbly. An aspiring multimedia mastermind, I would recommend him as one of the most talented individuals that I have ever had the privilege of working with…use him – Heavyweight Media (Shameless plug over…)

Down to business, there’s lots of questions you want answering and loads to talk about so I’ll try to post condensed blogs as things develop. The question on everyone’s lips seems to be has it worked? And to be blunt, yes, it most certainly has.

The response has been mind-blowing with offers of interest ranging from small start-up businesses all the way through to large multinational organisations. I’ve received requests to go work abroad and some high-profile individuals have suggested that I start-up on my own which was extremely flattering. Needless to say that I’m still in the stages of negotiation and will hopefully be in a position to make a big announcement shortly but in the interests of confidentiality, as this still is a very private/personal matter, I’ll say no more for the time being. But rest assured that I will reveal all when the time is right.

Some of you may be thinking; ‘this still is a very private/personal matter – that’s a bit contradictory after broadcasting it across YouTube?’ And you’d be right. It’s been widely reported that I recorded the CVIV, uploaded it to YouTube and simply relied upon employers to find me, which is fine…but there’s not much of a strategy to that.

In reality, I never intended the video to be viewed in the public domain – hence it’s still delisted and detagged on YouTube. What you won’t know is that the video has actually been live for a number weeks and behind closed doors I have been researching and sourcing individuals/organisations that I wanted to see my CVIV. Again, the response I received from these PR/digital leaders was equally impressive and with a number of opportunities secured, the project took a twist when Paul Armstrong (Kindred) and Robin Grant (We Are Social) asked if they could blog about it.

Not thinking much of it and confident that I had put in the hardwork to convert  at least one fulltime position – I gave them my permission and left the house for an interview as it happens. Two hours later and I returned to find my Twitter stream and email inbox in meltdown. Panic instantly set in as I tried to work out what the hell was going on…because I simply didn’t expect it. Straightaway I emailed Robin; ‘What’s happened? Who are all these people? I’ve only been gone two bloody hours…’ And his reply was hilarious; ‘You’re going viral.’ The rest is history.

Setting the record straight, there was originally a well thought-out strategy and plan to begin with but this soon evolved into something much larger and inevitably uncontrollable once it hit Twitter. I certainly don’t regret my decision to allow open access, which I’ll tell you more about in my next blog, but it would be immoral of me to have people believe that they too can secure employment by simply recording a video, sticking it on YouTube and waiting for the offers to role in.

If you take anything away from my experience, it’s the importance of being able to PR yourself. I follow one simple philosophy and have done since day one of my career – an exceptional PR communicator should and does have the natural ability to PR themself.

Once again, I’d just like to thank everyone for their involvement and support. Please forgive me if I’ve yet to reply to your email/Tweet…I promise I will get round to you shortly. Plenty more to follow in terms of developments, opinions and hopefully some final figures in terms of how viral I actually went. Feel free to post any questions in the comments section and I’ll endeavour to reply asap.

By the Comms Anarchist, London based PR propagandist, social media transmitter and digital brigadier…at least I didn’t say ‘guru’.

If Fabio can apologise…so can I

(I’m sorry, I’ve made a mistake…I’m so sorry, I’ve made a terrible mistake…) I’m sorry, my wife has made a mistake and been a terrible blogger.

From someone who should practice what they preach, I’ve broken the golden rule of blogging – consistency. Investing many hours of my time in establishing this blog, I’ve subsequently lost and disengaged from my audience by not blogging. For example, would you read a newspaper that printed the same stories every morning? The Daily Mail excluded of course… (Cheap shot #1)

The same principle applies to corporate blogging but obviously the results can be disastrous if you lose your audience – the modern-day consumer can be very unforgiving. For me, blogging is a ‘want’ – it’s something I will prioritise after I’ve fulfilled all my ‘needs’…such as making money. On a positive note, if I’m not blogging it often means I’m too busy which in the world of a freelancer…is a good thing! A corporate blog on the other hand, this is pretty much a requirement and a fulltime job believe me. It’s something not to be taken lighthearted, you either commit to it or you don’t…it’s as simple as that. So how do organisations fulfill their blogging requirements? Most start off like me…trying to blog amongst their other daily duties which is fine, but soon takes a backseat once the going gets tough – similar to the situation I find myself in now…having to apologise to my followers. So what would be the solution?

1 – I share the load and find myself another Comms Anarchist who can blog alongside me. This not only doubles my content and enhances the blog but also covers those periods when I simply haven’t the time or resources.

2 – I quit my day job and take up blogging fulltime…or quit blogging and employ someone else to do it fulltime.

In the corporate world, these are two valid suggestions but with social media now paramount in the world of consumerism and new platforms launching by the day – most are investing in fulltime online ambassadors.

Unfortunately for me, I’m not in a position to implement either option 1 or 2 so expect to see me begging for forgiveness on more than one occasion.

By the Comms Anarchist, Manchester based PR propagandist, social media transmitter and digital brigadier…at least I didn’t say ‘guru’.

The luddite formally known as Prince

If ‘the artist formally known as Prince’ is correct, I might as well give up my day job because according to him, ”the internet is completely over”.

Now if Bill Gates or Steve Jobs had made this outrageous claim, I might just sit up and listen so what justification does Prince have?

Prince: “The internet’s like MTV. At one time MTV was hip and suddenly it became outdated. Anyway, all these computers and digital gadgets are no good. They just fill your head with numbers, and that can’t be good for you.”

OK Prince, that doesn’t really tell us why the internet is over? Last time I looked MTV was still making a pretty hefty profit…

Princess: “I don’t see why I should give my new music to iTunes or anyone else. They won’t pay me an advance for it, and then they get angry when they can’t get it.”

Ah right, now we have it…it’s all down to money! Well Prince, not sure if anyone has shared this dirty little secret with you yet, but the internet is actually the driving force behind the music industry at the moment and I wouldn’t be so quick to write it off.

As it turns out, this throw-away comment comes in the wake of the musicians latest album, 20Ten, in which the mad man has shunned the likes of iTunes and decided to give it away…via the Daily Mirror and Daily Record (like a DVD of Zulu).

There’s just one thing bothering me, being the strategist that I am…I’m failing to see the commercial value of this venture. Sure it’s a two-way relationship; the Mirror gets an exclusive reader freebie and hopefully boost their figures whilst Prince gets a nice lump-sum for the rights usage. But surely Prince can still sell records? And lets face it, just in case his record label bods haven’t told him, the likes of Spotify and iTunes are doing quite well with iTunes selling its 10 billionth song in February 2010.

So what is it? Here’s a stab in the dark…maybe it’s sh*t? Perhaps Prince’s latest album is so damn tragic that he (and the record label bosses) aren’t confident it will sell and worse still, damage his reputation if seen to be charging fans for audible tripe? Has Purple Rain turned into a shower of sh*te?

Who knows… And I didn’t buy the Mirror either so couldn’t give you my expert opinion on his latest soundtrack but if anyone did happen to pickup the Mirror (don’t worry, I won’t judge you) it would be great to hear your reviews.

By the Comms Anarchist, Manchester based PR propagandist, social media transmitter and digital brigadier…at least i didn’t say ‘guru’.

And now for something completely different…Mr Nice – The Movie

From time-to-time, I may decide to share something with you off topic…just to show that I am human after all.

At this year’s Glastonbury, I discovered some amazing news! It wasn’t that Kylie was going to be parading around half-naked on the Pyramid Stage or that Florence and the bloody Machine were planning a really bad rendition of Fleetwood Mac’s The Chain (shame on you Flo!) but an imminent film release that got me rather excited. Mr. Nice…the movie.

For those who don’t know who Mr. Nice is, AKA Howard Marks, he is a Welsh national treasure bizarrely idolised for once being one of the world’s most notorious drug barrons – we’re a bit strange us Welsh. However, it’s not his drug smuggling antics which are admired but his remarkable life stories which have included being Britain’s most wanted man; linked with MI6, the IRA and the Mafia plus assuming forty-three aliases, eighty-nine phone lines, and twenty five companies trading throughout the world.

He is quite frankly one of the world’s greatest raconteurs and a man you begin to admire if you read his books and see his live shows. Despite the seriousness of his crimes, there’s a certain roguishness charm, and even genious, about Marks because he’s not a cockney gangster bragging about how many men he’s hacked up – his whole life is a torrent of scenerios and situations that even Hollywood’s top producers would struggle to conjure up.

I remember seeing Howard at Glastonbury 2009 and at the end of his live show one of the audience members asked who would portray him if his life was made into a movie? Marks replied; “I’m not sure who’d play me but I do know one thing, they should make a second Twin Town (another must-see Welsh classic).”

Thankfully for Howard, the directors chose Rhys Ifans…good choice chaps!

By the Comms Anarchist, Manchester based PR propagandist, social media transmitter and digital brigadier…at least i didn’t say ‘guru’.

Never mind the b*ll*cks…03/07/10

Back from Glastonbury, albeit still a little dazed and confused, but here’s my pick of the week’s best online PR, social media activity plus digital developments which are breaking down the walls of traditional communication techniques:

Lynx

This project is a few months old but it’s a fantastic example of enhancing the user experience via video interaction. Keeping Keeley, featuring Page 3 model Keeley (it is Lynx remember…), is a role-play game hosted through Facebook and YouTube where the user’s aim is to basically pull Keeley through a number of interactive decisions. The video symbolises Lynx’s brand strategy perfectly but most importantly, they’re utilising the latest online developments to their advantage. Video is no longer one-dimensional…
Check it out…

Manchester Evening News
The MEN Online has proved that a leopard can change its spots. Traditionally red, Trinity Mirror bosses thought that perhaps the publication favoured United readers over City and in a fantastic PR stunt, has given their audience the ability to switch the website colours.
Check it out…

Lady Gaga
Sometimes I feel like I’m Lady Gaga’s biggest fan the amount of times I reference her. But that’s because she’s a pioneering example of how Pop Culture is accelerating online. The chart topper has now also become the first living person to have more than 10 million fans on a single social networking site. With stats like that, it’s really no surprise that the fame monster has entered Forbes’ Celebrity 100 power list at number four!
Check it out…

Social Network – The Movie
Yep, that’s right…Social Media – The Movie. I’m not convinced either. A film about Mark Zuckerberg and Facebook…can a geek really be that interesting?
Check it out…

BooneOakley
For the record, this is the BEST agency website I have ever seen. Hosted via YouTube, yes YouTube, words can’t describe how innovative and forward-thinking these guys are. Top, top and extra marks all round
Check it out…

By the Comms Anarchist, Manchester based PR propagandist, social media transmitter and digital brigadier…at least i didn’t say ‘guru’.

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