Never mind the b*ll*cks…

Here’s my pick of the week’s best online PR, social media activity plus digital developments which are breaking down the walls of traditional communication techniques:

The addictive power of the Mexican Wave has been fully harnessed by 5Live with their Big Mexican Wave project. As it says on the tin, they’re creating a big Mexican Wave online and asking listeners to log on and continue the wave – promoting their World Cup coverage along the way. Who couldn’t resist a good Mexican Wave ey?

There’s a new way of thinking in town and that’s brands redirecting their efforts into social media rather than their own websites. It’s not a hot off the press concept but it is surprising to see Coke, a company built upon ramming corporate messages down your throat, announce to the world that this is their new way of thinking.

This week saw Radiohead’s Thom York claim that the music business will fold within months and that aspiring musicians should stay clear of the major record labels. It’s no secret that the Simon Cowell’s of this world have struggled to get their heads around an online business plan but the clever folk at Sony Music have launched an online research hub to show brands the effectiveness of music in marketing. And if Lady Gaga’s ‘Telephone’ video is anything to go by, they’ll have marketeers eating out of the palm of their hand.

The conundrum that is Bing. Can they realistically make a dent in Google’s hold over the internet? Well…at least they’re having a go. Microsoft has just announced that the engine will now rank search results from Facebook. As a major resource for information, this is a good move by Bing.

By the Comms Anarchist, Manchester based PR propagandist, social media transmitter and digital brigadier…at least i didn’t say ‘guru’.


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