There was a lot of conversation surrounding these horns in the buildup to the games with many arguing that although they supply a piece of South African Spirit…they are bloody annoying. And I have to admit, although a lover of the beautiful game…even I’m struggling to get through a full ninety minutes!
For me, they make the game so impersonal. I like to hear the sound of the crowd where one single action causes a whole torrent of audio and visual reactions – whether that be cheers and squeals of celebration or moans and groans of despair, it’s all part of the game. Instead we’re subjected to a rendition of The Charge of the Light Brigade albeit orchestrated by a giant bee.
However, I’m not a dictator and not one to call for our culture to replace another but I do feel that the broadcasters have missed a trick in the form of utilising their digital ‘red button’ capabilities. Here’s a suggestion if you’re listening BBC, ITV, Sky Sports or ESPN…how about providing an interactive service where viewers have the option to select and watch a game WITH the match commentary but WITHOUT the background noise? Problem solved!
You could even install microphones at UK Fan Parks to bring back the match atmosphere which we’re more accustom to. Failing that…I don’t think I could take another four weeks of the vuvuzela. What’s on the other channel?
By the Comms Anarchist, Manchester based PR propagandist, social media transmitter and digital brigadier…at least i didn’t say ‘guru’.