Never mind the b*ll*cks…26/09/10

My pick of the best online PR, social media activity plus digital developments which are breaking down the walls of traditional communication techniques:

It’s been a while since an example of online activity has really blown me away but then every once in a blue moon, something comes along that simply raises the bar another notch. Tippex’s ‘A hunter shoots a bear’ has been highlighted and promoted here, there and everywhere and this post is nothing different. Words CANNOT describe how good this is…this is the competition people.

Tippex – A hunter shoots a bear

By the Comms Anarchist, Manchester based PR propagandist, social media transmitter and digital brigadier…at least I didn’t say ‘guru’.

Graeme Anthony CVIV – The Aftermath – Part 1

Wow, what a day that’s been ey? Don’t know about you but I’m sick of the sound of my own voice

Firstly I’d just like to go on the record and say a huge thank you to everyone who has posted me messages of support. Especially Paul Armstrong and Robin Grant who were the chaps responsible for the most stressful, sleep deprived 24 hours of my life.

Secondly, I’ve received an awful lot of attention from this but there’s one guy who’s an unsung hero, my good friend and video extraordinaire – Dan Burdett. Dan was responsible for bringing my creation to life and giving it that professional feel which he did superbly. An aspiring multimedia mastermind, I would recommend him as one of the most talented individuals that I have ever had the privilege of working with…use him – Heavyweight Media (Shameless plug over…)

Down to business, there’s lots of questions you want answering and loads to talk about so I’ll try to post condensed blogs as things develop. The question on everyone’s lips seems to be has it worked? And to be blunt, yes, it most certainly has.

The response has been mind-blowing with offers of interest ranging from small start-up businesses all the way through to large multinational organisations. I’ve received requests to go work abroad and some high-profile individuals have suggested that I start-up on my own which was extremely flattering. Needless to say that I’m still in the stages of negotiation and will hopefully be in a position to make a big announcement shortly but in the interests of confidentiality, as this still is a very private/personal matter, I’ll say no more for the time being. But rest assured that I will reveal all when the time is right.

Some of you may be thinking; ‘this still is a very private/personal matter – that’s a bit contradictory after broadcasting it across YouTube?’ And you’d be right. It’s been widely reported that I recorded the CVIV, uploaded it to YouTube and simply relied upon employers to find me, which is fine…but there’s not much of a strategy to that.

In reality, I never intended the video to be viewed in the public domain – hence it’s still delisted and detagged on YouTube. What you won’t know is that the video has actually been live for a number weeks and behind closed doors I have been researching and sourcing individuals/organisations that I wanted to see my CVIV. Again, the response I received from these PR/digital leaders was equally impressive and with a number of opportunities secured, the project took a twist when Paul Armstrong (Kindred) and Robin Grant (We Are Social) asked if they could blog about it.

Not thinking much of it and confident that I had put in the hardwork to convert  at least one fulltime position – I gave them my permission and left the house for an interview as it happens. Two hours later and I returned to find my Twitter stream and email inbox in meltdown. Panic instantly set in as I tried to work out what the hell was going on…because I simply didn’t expect it. Straightaway I emailed Robin; ‘What’s happened? Who are all these people? I’ve only been gone two bloody hours…’ And his reply was hilarious; ‘You’re going viral.’ The rest is history.

Setting the record straight, there was originally a well thought-out strategy and plan to begin with but this soon evolved into something much larger and inevitably uncontrollable once it hit Twitter. I certainly don’t regret my decision to allow open access, which I’ll tell you more about in my next blog, but it would be immoral of me to have people believe that they too can secure employment by simply recording a video, sticking it on YouTube and waiting for the offers to role in.

If you take anything away from my experience, it’s the importance of being able to PR yourself. I follow one simple philosophy and have done since day one of my career – an exceptional PR communicator should and does have the natural ability to PR themself.

Once again, I’d just like to thank everyone for their involvement and support. Please forgive me if I’ve yet to reply to your email/Tweet…I promise I will get round to you shortly. Plenty more to follow in terms of developments, opinions and hopefully some final figures in terms of how viral I actually went. Feel free to post any questions in the comments section and I’ll endeavour to reply asap.

By the Comms Anarchist, London based PR propagandist, social media transmitter and digital brigadier…at least I didn’t say ‘guru’.

The luddite formally known as Prince

If ‘the artist formally known as Prince’ is correct, I might as well give up my day job because according to him, ”the internet is completely over”.

Now if Bill Gates or Steve Jobs had made this outrageous claim, I might just sit up and listen so what justification does Prince have?

Prince: “The internet’s like MTV. At one time MTV was hip and suddenly it became outdated. Anyway, all these computers and digital gadgets are no good. They just fill your head with numbers, and that can’t be good for you.”

OK Prince, that doesn’t really tell us why the internet is over? Last time I looked MTV was still making a pretty hefty profit…

Princess: “I don’t see why I should give my new music to iTunes or anyone else. They won’t pay me an advance for it, and then they get angry when they can’t get it.”

Ah right, now we have it…it’s all down to money! Well Prince, not sure if anyone has shared this dirty little secret with you yet, but the internet is actually the driving force behind the music industry at the moment and I wouldn’t be so quick to write it off.

As it turns out, this throw-away comment comes in the wake of the musicians latest album, 20Ten, in which the mad man has shunned the likes of iTunes and decided to give it away…via the Daily Mirror and Daily Record (like a DVD of Zulu).

There’s just one thing bothering me, being the strategist that I am…I’m failing to see the commercial value of this venture. Sure it’s a two-way relationship; the Mirror gets an exclusive reader freebie and hopefully boost their figures whilst Prince gets a nice lump-sum for the rights usage. But surely Prince can still sell records? And lets face it, just in case his record label bods haven’t told him, the likes of Spotify and iTunes are doing quite well with iTunes selling its 10 billionth song in February 2010.

So what is it? Here’s a stab in the dark…maybe it’s sh*t? Perhaps Prince’s latest album is so damn tragic that he (and the record label bosses) aren’t confident it will sell and worse still, damage his reputation if seen to be charging fans for audible tripe? Has Purple Rain turned into a shower of sh*te?

Who knows… And I didn’t buy the Mirror either so couldn’t give you my expert opinion on his latest soundtrack but if anyone did happen to pickup the Mirror (don’t worry, I won’t judge you) it would be great to hear your reviews.

By the Comms Anarchist, Manchester based PR propagandist, social media transmitter and digital brigadier…at least i didn’t say ‘guru’.

Never mind the b*ll*cks…03/07/10

Back from Glastonbury, albeit still a little dazed and confused, but here’s my pick of the week’s best online PR, social media activity plus digital developments which are breaking down the walls of traditional communication techniques:

Lynx

This project is a few months old but it’s a fantastic example of enhancing the user experience via video interaction. Keeping Keeley, featuring Page 3 model Keeley (it is Lynx remember…), is a role-play game hosted through Facebook and YouTube where the user’s aim is to basically pull Keeley through a number of interactive decisions. The video symbolises Lynx’s brand strategy perfectly but most importantly, they’re utilising the latest online developments to their advantage. Video is no longer one-dimensional…
Check it out…

Manchester Evening News
The MEN Online has proved that a leopard can change its spots. Traditionally red, Trinity Mirror bosses thought that perhaps the publication favoured United readers over City and in a fantastic PR stunt, has given their audience the ability to switch the website colours.
Check it out…

Lady Gaga
Sometimes I feel like I’m Lady Gaga’s biggest fan the amount of times I reference her. But that’s because she’s a pioneering example of how Pop Culture is accelerating online. The chart topper has now also become the first living person to have more than 10 million fans on a single social networking site. With stats like that, it’s really no surprise that the fame monster has entered Forbes’ Celebrity 100 power list at number four!
Check it out…

Social Network – The Movie
Yep, that’s right…Social Media – The Movie. I’m not convinced either. A film about Mark Zuckerberg and Facebook…can a geek really be that interesting?
Check it out…

BooneOakley
For the record, this is the BEST agency website I have ever seen. Hosted via YouTube, yes YouTube, words can’t describe how innovative and forward-thinking these guys are. Top, top and extra marks all round
Check it out…

By the Comms Anarchist, Manchester based PR propagandist, social media transmitter and digital brigadier…at least i didn’t say ‘guru’.

Never mind the b*ll*cks…19/06/10

Here’s my pick of the week’s best online PR, social media activity plus digital developments which are breaking down the walls of traditional communication techniques:

MTV & American Express
It’s every socialite’s dream job, to be the social media voice of a generation. So whilst a group of fame-leaches rot in a house infested with cameras, they might wish they hadn’t bothered and instead have entered MTV’s latest online activity. Teaming up with American Express, the pop-culture specialists are searching for an ‘MTV TJ’ (Twitter Jockey) who will get access to red carpet events, hot celebrities and earn a $100,000 salary. Might apply myself…

THE SUN
People often ask; “How do you engage with bloggers?” They should perhaps be asking; “How do you not engage with bloggers?” This is a question The Sun should have pondered before pissing off every major football blogger by press-ganging them into their online World Cup activity. Silly Sun…

MUMMY BLOGGERS
Whilst we’re on the subject of bloggers, here’s a handy list of the UK’s top mummy bloggers released by Cision. Just make sure you treat them with respect…hell has no fury like a mummy blogger scorned.

RED BULL X FIGHTERS
In preparation for Red Bull’s imminent X Fighters event in London, the thrill-seeking brand is asking fans to create a short ‘highlight’ mash-up of archive footage. An excellent example of crowdsourcing, watch this campaign develop as Red Bull utilises the homemade content to their own advantage. Quite similar to a campaign I was involved with for Hyundai – 30beats.

LEGO
30 minutes in length, perhaps keep this one on the back burner until the next England match. But it’s well worth a watch as Jake McKee explains the success behind LEGO’s social media strategy.

By the Comms Anarchist, Manchester based PR propagandist, social media transmitter and digital brigadier…at least i didn’t say ‘guru’.

Never mind the b*ll*cks…

Here’s my pick of the week’s best online PR, social media activity plus digital developments which are breaking down the walls of traditional communication techniques:

BBC RADIO 5LIVE
The addictive power of the Mexican Wave has been fully harnessed by 5Live with their Big Mexican Wave project. As it says on the tin, they’re creating a big Mexican Wave online and asking listeners to log on and continue the wave – promoting their World Cup coverage along the way. Who couldn’t resist a good Mexican Wave ey?

COCA-COLA
There’s a new way of thinking in town and that’s brands redirecting their efforts into social media rather than their own websites. It’s not a hot off the press concept but it is surprising to see Coke, a company built upon ramming corporate messages down your throat, announce to the world that this is their new way of thinking.

SONY MUSIC
This week saw Radiohead’s Thom York claim that the music business will fold within months and that aspiring musicians should stay clear of the major record labels. It’s no secret that the Simon Cowell’s of this world have struggled to get their heads around an online business plan but the clever folk at Sony Music have launched an online research hub to show brands the effectiveness of music in marketing. And if Lady Gaga’s ‘Telephone’ video is anything to go by, they’ll have marketeers eating out of the palm of their hand.

BING
The conundrum that is Bing. Can they realistically make a dent in Google’s hold over the internet? Well…at least they’re having a go. Microsoft has just announced that the engine will now rank search results from Facebook. As a major resource for information, this is a good move by Bing.

By the Comms Anarchist, Manchester based PR propagandist, social media transmitter and digital brigadier…at least i didn’t say ‘guru’.

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