The luddite formally known as Prince

If ‘the artist formally known as Prince’ is correct, I might as well give up my day job because according to him, ”the internet is completely over”.

Now if Bill Gates or Steve Jobs had made this outrageous claim, I might just sit up and listen so what justification does Prince have?

Prince: “The internet’s like MTV. At one time MTV was hip and suddenly it became outdated. Anyway, all these computers and digital gadgets are no good. They just fill your head with numbers, and that can’t be good for you.”

OK Prince, that doesn’t really tell us why the internet is over? Last time I looked MTV was still making a pretty hefty profit…

Princess: “I don’t see why I should give my new music to iTunes or anyone else. They won’t pay me an advance for it, and then they get angry when they can’t get it.”

Ah right, now we have it…it’s all down to money! Well Prince, not sure if anyone has shared this dirty little secret with you yet, but the internet is actually the driving force behind the music industry at the moment and I wouldn’t be so quick to write it off.

As it turns out, this throw-away comment comes in the wake of the musicians latest album, 20Ten, in which the mad man has shunned the likes of iTunes and decided to give it away…via the Daily Mirror and Daily Record (like a DVD of Zulu).

There’s just one thing bothering me, being the strategist that I am…I’m failing to see the commercial value of this venture. Sure it’s a two-way relationship; the Mirror gets an exclusive reader freebie and hopefully boost their figures whilst Prince gets a nice lump-sum for the rights usage. But surely Prince can still sell records? And lets face it, just in case his record label bods haven’t told him, the likes of Spotify and iTunes are doing quite well with iTunes selling its 10 billionth song in February 2010.

So what is it? Here’s a stab in the dark…maybe it’s sh*t? Perhaps Prince’s latest album is so damn tragic that he (and the record label bosses) aren’t confident it will sell and worse still, damage his reputation if seen to be charging fans for audible tripe? Has Purple Rain turned into a shower of sh*te?

Who knows… And I didn’t buy the Mirror either so couldn’t give you my expert opinion on his latest soundtrack but if anyone did happen to pickup the Mirror (don’t worry, I won’t judge you) it would be great to hear your reviews.

By the Comms Anarchist, Manchester based PR propagandist, social media transmitter and digital brigadier…at least i didn’t say ‘guru’.

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