Never mind the b*ll*cks…03/07/10

Back from Glastonbury, albeit still a little dazed and confused, but here’s my pick of the week’s best online PR, social media activity plus digital developments which are breaking down the walls of traditional communication techniques:


This project is a few months old but it’s a fantastic example of enhancing the user experience via video interaction. Keeping Keeley, featuring Page 3 model Keeley (it is Lynx remember…), is a role-play game hosted through Facebook and YouTube where the user’s aim is to basically pull Keeley through a number of interactive decisions. The video symbolises Lynx’s brand strategy perfectly but most importantly, they’re utilising the latest online developments to their advantage. Video is no longer one-dimensional…
Check it out…

Manchester Evening News
The MEN Online has proved that a leopard can change its spots. Traditionally red, Trinity Mirror bosses thought that perhaps the publication favoured United readers over City and in a fantastic PR stunt, has given their audience the ability to switch the website colours.
Check it out…

Lady Gaga
Sometimes I feel like I’m Lady Gaga’s biggest fan the amount of times I reference her. But that’s because she’s a pioneering example of how Pop Culture is accelerating online. The chart topper has now also become the first living person to have more than 10 million fans on a single social networking site. With stats like that, it’s really no surprise that the fame monster has entered Forbes’ Celebrity 100 power list at number four!
Check it out…

Social Network – The Movie
Yep, that’s right…Social Media – The Movie. I’m not convinced either. A film about Mark Zuckerberg and Facebook…can a geek really be that interesting?
Check it out…

For the record, this is the BEST agency website I have ever seen. Hosted via YouTube, yes YouTube, words can’t describe how innovative and forward-thinking these guys are. Top, top and extra marks all round
Check it out…

By the Comms Anarchist, Manchester based PR propagandist, social media transmitter and digital brigadier…at least i didn’t say ‘guru’.

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